21st Century tools for bringing about accelerated progress through decisive change

CORE PLAYBOOK

By Neil Gaught
Is your business fit for the future? What’s the core purpose of your business? How do you organize around it? How do you measure success? How are you making a difference?

The businesses that will thrive in the future are the ones that meet the fast-changing expectations of today’s customers, employees and investors. From identifying your core purpose through defining a winning strategy, from aligning all your business functions to measuring your success, CORE The Playbook is the most comprehensive resource available for those who understand that businesses have to be both economically and socially sustainable if they are to survive.
Available worldwide in independent bookstores and on these platforms

PRAISE FOR THE CORE PLAYBOOK

"PROSPERITY FOR ALL"
Finally, a practical guide that not only shows you how to put purpose at the core of your business, but also provides the measurement tools to prove you're delivering sustainable prosperity for all.
Chip Conley, New York Times bestselling author, strategist and entrepreneur

CORE

By Neil Gaught
Shortlised for the 2018 Book Awards
This book is about how business can adopt a Single Organizing Idea (SOI®) and, more importantly, why they have to. Drawing on stories and case studies, and with reference to the UN’s Sustainable Development Goals, the authors no-nonsense approach sets aside the ideals to confront the realities of business reform. It demonstrates the power and potential of a SOI® can bring to any business prepared to take its head out of the sand and proactively respond to today’s challenges.
Available worldwide in independent bookstores and on these platforms

PRAISE FOR CORE

"READ THIS BOOK"
If you're a business leader anywhere in the world and are 
looking to align your business activity with the challenges of the moment, whether it be climate change or inequality, I recommend you read this book and discover the many valuable tools that could help you transform your business culture and practice.
Kumi Naidoo, formerly Secretary General, Amnesty International, and Executive Director Greenpeace

CORE: A Change of Fortune

Story and interactive learning game
The fictional story from the award shortlisted book CORE: How a Single Organizing can Change Business for Good has inspired an interactive business simulation game that helps managers, employees, and students to explore and develop important business and leadership insights. It comes with game instructions, character profiles, and the story.
Available
Winter
2020
“The fictionalised story really grabbed me. It dramatically brings home the new reality of extreme global connectivity.”
Prof David Grayson CBE, Emeritus Professor of Corporate Responsibility, Cranfield School of Management and author of All In: The Future of Business Leadership
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