CORE: The Single Organizing Idea Playbook

Tools, approaches and inspiration for adapting your business to a fast changing world.
The businesses that will thrive in the future are the ones that meet the fast-changing expectations of today’s customers, employees, and investors. From identifying your core purpose through defining a winning strategy, from aligning all your business functions to measuring your success, The CORE Playbook is the most comprehensive resource available for those who understand businesses have to be both economically and socially sustainable if they are to survive.

An essential reference to the entire Single Organizing Idea (SOI®) process, The CORE Playbook is the guide to creating a sustainable future for your business and for all those that rely upon it.
“I truly believe that if you commit to becoming the company your colleagues, customers and community want you to be, this playbook can take you there.”
Julian Richer, entrepreneur, philanthropist and author.

CORE: How a Single Organizing Idea can Change Business for Good

Shortlisted for the 2018 Business Book Awards
This book is about how business can adopt a Single Organizing Idea (SOI®) and, more importantly, why they have to. Drawing on stories and case studies, and with reference to the UN’s Sustainable Development Goals, the authors no-nonsense approach sets aside the ideals to confront the realities of business reform. It demonstrates the power and potential of a SOI® can bring to any business prepared to take its head out of the sand and proactively respond to today’s challenges.
"I enjoyed this book, learned from it -- and strongly recommend it for those trying to succeed at the interface between business and society."
John Elkington, sustainability pioneer, bestselling author and serial social entrepreneur
“Business should help people learn how they can live better lives and lead society to create the systems and technologies to do so. Core is a great guide to how business can take on that task.”
Charles Leadbeater, author of We Think
“No business can prosper in the future without a clear purpose and here at last is a practical management tool to turn a great theory into gritty reality.”
Mike Barry, Former Director, M&S Plan A
“No business can prosper in the future without a clear purpose and here at last is a practical management tool to turn a great theory into gritty reality.”
Mike Barry, Former Director, M&S Plan A
“Timely, engaging, valuable and practical.”
Zahid Torres-Rahim, Founder, Business Fights Poverty

“SOI® has so much more potential to make a difference than a simple purpose.”
Charles Handy, Leading management thinker and author of The Second Curve: Thoughts on Reinventing Society.

CORE: A Change of Fortune

Story and interactive learning game
The fictional story from the award shortlisted book CORE: How a Single Organizing can Change Business for Good has inspired an interactive business simulation game that helps managers, employees, and students to explore and develop important business and leadership insights. It comes with game instructions, character profiles, and the story.
“The fictionalised story really grabbed me. It dramatically brings home the new reality of extreme global connectivity.”
Prof David Grayson CBE, Emeritus Professor of Corporate Responsibility, Cranfield School of Management and author of All In: The Future of Business Leadership
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