At a glance

Regularly updated with new content, our blogs provide a useful resource of short, to-the-point stories for anyone wanting to understand more about SOI® and what’s driving change in the world of business sustainability.
Peddling the purpose paddle
Published on 30 January 2020
So, Larry Fink has posted his annual letter, rightly called into question by the ever-alert Economist. Greta Thunberg has again castigated the great and the good at the annual bash in Davos and Donald, the leading defender of the status quo is carrying on being, well, Donald. Welcome to 2020.
There be dragons - or are they dinosaurs?
Published on 12 November 2019
Dragons Den*, the international reality TV franchise that came out of Japan in 2006 and pits fund seeking entrepreneurs against celebrity seeking venture capitalists was on Canada’s public broadcast channel CBC last week. ‘Cleaning up with a dragon’ and similar whoo-hoo one-liners introduced an ‘Up-cycle Special’ featuring fledgling businesses setting out to make the world […]
It’s great to see my partners @MartinJenkins and their clients in New Zealand making strides forwards (see here). It is progress when communications and CSR (Corporate Social Responsibility) teams unite under the purpose banner*. But to deliver sustainable success for all it is critical that Executive Teams and their Board’s grasp the initiative and hot-wire […]
“Absolutely brilliant insights.”
Nyasha Duri
Peddling the purpose paddle
Published on 30 January 2020
So, Larry Fink has posted his annual letter, rightly called into question by the ever-alert Economist. Greta Thunberg has again castigated the great and the good at the annual bash in Davos and Donald, the leading defender of the status quo is carrying on being, well, Donald. Welcome to 2020.
There be dragons - or are they dinosaurs?
Published on 12 November 2019
Dragons Den*, the international reality TV franchise that came out of Japan in 2006 and pits fund seeking entrepreneurs against celebrity seeking venture capitalists was on Canada’s public broadcast channel CBC last week. ‘Cleaning up with a dragon’ and similar whoo-hoo one-liners introduced an ‘Up-cycle Special’ featuring fledgling businesses setting out to make the world […]
It’s great to see my partners @MartinJenkins and their clients in New Zealand making strides forwards (see here). It is progress when communications and CSR (Corporate Social Responsibility) teams unite under the purpose banner*. But to deliver sustainable success for all it is critical that Executive Teams and their Board’s grasp the initiative and hot-wire […]
Last week the UK government rejected all 18 of the recommendations put to it by a committee established to investigate, amongst other concerns, the negative impacts of the world’s second largest polluter - fast fashion. Meanwhile in Brussels the European Union was incapable of uniting to set a net-zero carbon emissions target by 2050 and […]
Sometimes the future is not hard to predict - it’s totally logical. Widely cited, Star Trek’s Chief of Logic (COL), Spock nailed it when he said that “The needs of the many outweigh the needs of the few.” If we are bold and if we act now to change our organisations and our systems we […]
Prof. Ioannou’s latest article on sustainability and strategy in the Harvard Business Review confirms that companies can do well by doing good. “Our exploratory results confirm that the adoption of strategic sustainability practices is significantly and positively associated with both return on capital and market valuation multiples, even after accounting for the focal firm’s past […]
The time for business to act is now
Published on 8 October 2018
On the 25th September 2015 in New York a document entitled Transforming our World: The 2030 Agenda for Sustainable Development was endorsed by the 193 countries of the UN General Assembly. The Agenda set out 17 Sustainable Development Goals (SDGs) and 169 targets covering a range of issues facing humanity including action on ending poverty, […]
Earlier this month Unilever announced that 70% of its turnover growth now comes from an increasing stable of brands that have successfully defined or redefined their purpose and aligned themselves with the core Sustainable Living Plan (USLP). That’s up 10% on the previous year and comes hand-in-hand with what FT commentator Matthew Vincent described as […]
I’m pretty sure that if you asked the vast majority of Facebook employees about their organization’s core purpose, they wouldn’t say that it’s to make money at any cost. Yet right now, for the rest of us, it’s begun to feel as though that’s exactly what its core purpose has become. For me this is […]
Looking back, I predict a riot
Published on 21 December 2017
December is traditionally a time for reflection on the year just passed and for predictions on the new one ahead. Here are mine. In the second half of 2017 I went round the world promoting my book Core, and at the same time trying to understand what stands in the way of businesses identifying, defining […]
Learning lessons in Lebanon
Published on 6 November 2017
As with technology, businesses in emerging economies have the opportunity to leapfrog the bolton CSR efforts and ad-hoc philanthropy of the developed world and put sustainability at the core of their enterprises straight way. On an airplane climbing out of Beirut’s milky early morning sunshine, it was hard not to contrast my experiences there with […]
Heading to Utopia on purpose
Published on 17 October 2017
The first part of the latest leg of my CORE book tour took me to Boston, Toronto and Montreal. Along the way I encountered long-time campaigners with pipe dreams for a sustainable Shangri-La and business leaders with an increasing curiosity about what lies beyond ‘purpose’. My first stop landed me in the middle of Sustainatopia […]
This is the story of how Martin Beyer helped change the direction and purpose of one of Norway’s largest supermarket chains. I met Martin when I was promoting my book CORE with Pure Consulting in Oslo last month. Quite simply – while working in the supermarket’s bakery department – Martin couldn’t help noticing that every […]
15 Core Dinner Debates have been planned around the world so far Here’s a problem: People don’t get sustainable development. Thankfully there’s a solution. Last week it was my great pleasure to be in Oslo to host the second CORE Dinner Debate with my friends and colleagues from Pure Consulting, Norway’s leading sustainability consultancy, and […]
“A decent account of the siege that surrounds old-school capitalism, how its being reimagined and how just doing nothing is out of date.”
David Meller
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