A Single Organizing Idea does exactly what it says. It ensures every part of your business is organized around and guided by:
Organizing: systematically coordinated,
Idea: sustainable concept that benefits all.
In an instant, an SOI® replaces outdated approaches to organizational management and ad hoc commitments to society, by tying both your economic and social strategies together into a single, sustainable strategy that meets the demands of today’s customers, employees and investors.
An SOI® set at the core of your business will ensure it is fit for the future. It will help you attract, retain and unite the people in your business. It will help you to identify new efficiencies, innovate, use real time data to measure your success, secure long-term investment, prosper from the loyalty of your customers, and gain the support of the communities upon which your business relies.