We’re here to help you thrive.

Tools, approaches and inspiration for adapting your business to a fast changing world.
What will a Single Organizing Idea do for your business?
Businesses with a Single Organizing Idea (SOI®) at their core deliver both sustainable economic and social benefit. They attract and unite people across diverse races and backgrounds, pioneer new efficiencies, enjoy long-term investment, secure the loyalty of their customers, and gain the support of the communities of which they are a part.
Case Studies
What business leaders say about SOI®
‘The most transformative experience was 
identifying our SOI® and core values, which we have systematically woven into every aspect of our operations to ensure we are in the best place as a business to help make the world a better place.’

Michael Milligan, CEO, ABET
‘Single Organizing Idea is a very powerful tool. It forces you to combine the business purpose and sustainability goal of your company and to take these into the heart of your business strategy.’
Gerjo Scheringa, CEO, Euro Pool Group
‘Our SOI® has proven to be a powerful and effective tool that helps us come to decisions quickly and easily time and again.’

Bill Chatwin, CEO, DataTorque
90% of companies feel they need to change their core business model at least somewhat in order to operate in the future. 38% of companies feel that their core business model needs to change radically. Source: Bain & Company
How confident are you that your business is fit for the future?
Discover your SOI® Confidence Score and take the first step to transforming your business to ensure it is a fit to thrive in the future.
Get your SOI® confidence score
Become a certified SOI® practitioner and help change businesses for good
We are constantly looking for brilliant partners – individuals and organizations – that can help businesses accelerate their progress to a more sustainable future.
SOI® and the UN Sustainable Development Goals
Businesses with a SOI® at their core are better placed to help deliver the UN's Sustainable Development Goals (SDGs). By linking sustainability to business success, they are able to accelerate progress and bring to bear their leadership, knowledge, experience and expertise.
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“Read CORE because it’s got some really practical advice about how to get started.”
Karen Hamilton, VP Sustainable Business, Unilever
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Single Organizing Idea Ltd
12 Hammersmith Grove 
London, W6 7AP
United Kingdom
Come and join us. We are always looking for great people to help us achieve our aim.
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©2020 Single Organizing Idea Ltd
Company No.12718934
VAT No. 357 8123 79